Blake Lively Launches New Lifestyle Site Preserve, Tells Readers She’s “Intimidated”

It’s arrived! Blake Lively’s anticipated lifestyle site, Preserve, has officially launched and the Gossip Girl alum is admitting to readers that she’s “intimated” with the launch of her mega endeavor.

“Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey,” wrote Ryan Reynolds’ wife. “I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.”

The blonde went on to say the idea behind her new site — which she’s dubbed “part magazine, part e-commerce hub, [and] part philanthropic endeavor” — is that “everyone has a story to tell.”

“Here at Preserve, there are people, stories, essays, videos, and goods that hopefully inspire your home, your style, and your tongue,” the Age of Adaline actress added. “There’s expensive stuff. Inexpensive stuff. And everything in between. But their value, that’s up to you.

We romanticize it, calling it treasure. What we’re simply saying is that we see their worth on every level.”

Lively, 26, also informed readers that her website “isn’t me.” Rather, she wrote, “It’s a handful of the most dedicated, soulful, wise, patient people I’ve ever had the honor of working alongside.”

In case Lively’s explanation of her new venture was slightly confusing, Vogue magazine explains: “The site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.”


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